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John Battelle's Keynote
Trying to write down some (raw, maybe completely wrong, but hey, it's live) notes of John Battelle's Keynote at the Magazine 24/7 conference. There will be slides online, there is a webcast.
My Job is to terrify you. I should have come with a big google logo.
What is a publication? A conversation between Authors, Marketers, Audience.
A Publication is not defined by the medium in which it is delivered
Now I think we have traction in the online business. [...] We have a content driven model now.
Mid 90s: We all thought it was about Bill Gates controlling the internet or not. Today: Who cares about the window.
Myspace: Murdoch got a deal. Wow.
Yahoo News has 11 employees. Craig's List has 18.
(Ist that correct?)
Search is the enginge of attention. It is the weather. You can pretend that it doesn't exist, but your head gets wet because it's raining.
I dont think that our new media attempts were really new.
People come to your thin because other people point to your thing.
With search people find content independet of the site.
Search is an intent enginge, not content.
You wanna be as found as you possibly can.
Magazine are perfect for a search driven world.
(Deep content in archives, etc.)
We have not really believed in our content.
Am I saying that print is dead? No. There are some uses of print that are much better done online. Local papers? Sorry, guys!
Make Magazine: Idea: Popular Mechanics with Martha Stewart thrown in.
Advice: Train your best people to be web native. (I don't know what to do with the people who run your online division.)
Online Media is Performance Art.
If you have the means, invest in new properties that are springing up.
Magazines are not dead, they are going into a great new phase.
08.12.2005, 15:02
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Kommentare
-1- schreibt Janko am 08.12.2005, 19:15
Hm, I can't believe the Yahoo! number. I think they have many more. Will check. My transmission error, I think.
-2- schreibt Jochen am 08.12.2005, 21:11
Craigslist sounds about right - at least that's how many people they employed in early summer ...