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Panel with Jeff Jarvis at Magazine 24/7

Again, some (completely confusing or even totally wrong and much too short) quotes:

Michael Smith, VP and GM forbes.com: Our headlines are indeed offered to the engines in the same way that the site shows them (about SEO).

Bob: There is a lot of speed dating through search.

Lauren Wiener, Meredith Interactive: 1/3 to 1/2 of the traffic comes through search.

Lauren: Our PIs coming from search are not necessarily less. Some of those people are viewing 8, 10, 14 pages.

Lauren: Offer very targeted e-mail-newsletters to get them to sign up as a relationship builder.

Michael: Forbes.com has 15 Million unique users a month.

Bob: Each of 15 brands has partnerships with Yahoo, etc. We make money of the search and then money of the rest of the clickstream.

Michael: We are in the display advertising business.

Jeff: Is google an issue for us or mannah from heaven?

Bob: We are thinking about choice and voice.

Michael: We have great success winning TV ad dollars. [by producing video feeds]

Michael: The video group is part of our editorial staff.

Jeff: The first step is not blogging. The first step is to listen. Link out and get links back.

Jeff: Print has to get out of it's print mentality. Our business is about relationships.

Jeff: The temptation is to edit blogs as you edit and article. That takes the life out of it.

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08.12.2005, 16:17

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